The Employer that Attracts: Beyond Recruiting‚ What Employer Branding Needs in 2026
Case studies, panel discussion, and real insights from organisations shaping employer branding today. Join this live session to explore what drives attraction in 2026 and how to build an organisation people actively choose.
Key Takeaways
- A clearer understanding of why recruitment alone no longer drives attraction
- Insight into how employer branding shifts from messaging to employee experience
- Practical perspectives on what channels and approaches actually work in 2026
- A better understanding of how to balance AI with authenticity in candidate interactions
Agenda
What employer branding needs in 2026?
A conversation about what it really takes to attract talent today
Recruitment alone is no longer enough.
In a market where candidates are more informed, more selective, and increasingly passive, attracting talent is no longer about campaigns or visibility. It’s about who you are as an organisation and how consistently that shows in every interaction.
Join us on the 23th for a live, interactive conversation where we explore what it actually means to be an Employer that Attracts in 2026 – beyond tactics, beyond messaging.
We will have a moderated panel discussion, built around real experiences, real challenges, and real decisions from organisations navigating this space today.
You will meet experienced HR and employer branding professionals, hear how their approach has evolved, and explore what truly makes a difference now.
What to Expect
During this session, you will:
- explore the current realities of the talent market (AI, candidate behaviour, message saturation)
- hear real examples from organisations on what has changed in the past year
- understand where the biggest gaps still exist between promise and reality
- gain practical insights into how employer branding connects to business strategy
You will also have the opportunity to ask questions and engage directly with the panel.
- From recruitment to employee experience
- Channels that still work (and those that don’t)
- The role of AI in employer branding
- Stakeholder alignment and business involvement
- Real differentiation beyond benefits and salary
Join the event and explore what it really takes to become an employer that attracts.
If you feel this is a topic worth going deeper into, you will also discover how it connects to our Employer Branding programmes and CIPD certifications, where these themes are explored in depth.
Because in the end, it’s all about what people experience.
Event Team
Speakers and Hosts
Speaker
Dumitrita Cristea
Dumitrita Cristea is a Tutor at Noosfera and an Employer Branding Expert and Talent Strategist. Her work focuses on employee experience, retention, and talent attraction, helping organisations turn culture into a real competitive advantage.
Speaker
Bogdan Cana
Bogdan Cana is Recruitment Coordinator at Kaufland Romania, with over 10 years of experience in recruitment, talent attraction, and employer branding. His work includes contributing to A.C.C.E.S., the largest employment programme for people with disabilities in Romania, as part of a broader focus on inclusion and relevant employee experiences.
Organizer
Mădălina Popescu
Madalina is Strategic Development Manager at Noosfera. She works at the intersection of people, learning, and business goals, building partnerships that support organisational growth and transformation. With experience in HR and client development, she brings a practical perspective on how people development can drive real change and long-term impact.